Kaaviar PR & Ardevie are leading global PR, branding and marketing sister agencies, based in the United States and Switzerland.

Our methodology encompasses a comprehensive 360-degree approach, covering public relations, branding, marketing strategy, media consulting, elite business matchmaking, and event conceptualization, tailored to engage and cater to Ultra / High Net Worth Individuals.

We take pride in delivering outcome-driven, bespoke services. Through close collaboration with our clients, we craft compelling messages and experiences, ensuring their narratives resonate with both current and prospective audiences across appropriate platforms and timing.


We’re deeply committed to the brands we partner with, immersing ourselves in their ethos even prior to formal collaboration. Why? Because our team has over a decade of experience working on the brand side and we ‘get it’.


We personalize branding and communications to your unique perspective. Collaborating closely, we uncover your identity, desires, and distinct needs. From there, we create tailored solutions to elevate your brand, delivering tangible results for HNW and UHNW audiences.


We exclusively collaborate with individuals and brands aligned with our core values, ensuring mutual success. Our belief in this synergy translates into tangible benefits for you. 

Laetitia Hirschy

Laetitia Hirschy is the founder of Kaaviar PR and renowned for her expertise in the luxury industry. Recognized among Luxury Daily’s 25 ‘Women to Watch’ and listed as a ‘Hot 100 Tastemaker’ by WatchPro, she has a proven track record of delivering impactful and innovative campaigns for leading luxury brands and independent companies like Patek Philippe, LVMH, Bulgari and Vinitaly.

Drawing on her extensive international experience spanning North America, Europe, and Asia, Laetitia taps into a robust network of media contacts and (U)HNW clientele. She has been instrumental in producing and publishing pioneering industry reports, notably The World Watch Report and the World Luxury Index and has been a speaker at institutions like Fordham’s Gabelli School of Business and London Business School, as well as prominent industry events such as Dubai Watch Week and Geneva Watch Days. Her insights have been featured in esteemed publications such as The New York Times, Forbes, GQ, and Robb Report.

Deeply committed to diversity, equity, and inclusion, Laetitia co-founded Watch Femme, a non-profit dedicated to amplifying female voices in the watch industry.

Present and past work with Kaaviar, includes collaborations with prestigious brands in watches, jewelry, private aviation, hospitality, and private banking, such as Cartier, IWC, Frédérique Constant, and EBACE.

She holds a B.A. from Tufts University and an M.S. from SDA Bocconi University, complementing her professional credentials with expertise as a Graduate Gemologist and Italian Sommelier.

A true ‘bon vivant’, Laetitia’s passion for life is evident in her multifaceted pursuits and dedication to excellence in every endeavor.


Experts Team

Ariana Sellefyan

Founder & CEO Ardevie

Chantal Baer

Co-Founder  & Associate of Swiss House of Brands

Marine Gruaz-Rébuffat

Co-Founder  & Associate of Swiss House of Brands

Laetitia & Kaaviar’s References

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